Why the Open Source Genesis framework is the Foundation of Any Smart WordPress Design
Search Engine Optimized
When you put a lot of time and effort into your site, you want to make sure that you’re ranking well in the search engines so readers, customers, and clients can find you. And clean, optimized code + smart design architecture is important for achieving the best rankings possible.
In addition, Genesis now supports Schema.org code, which allows you to output microdata in your site’s code. This enhances your site’s search engine optimization even further. The Genesis Framework has always handled the basics of good SEO for you, like lightweight code for fast performance, and now it’s even better.
StudioPress themes have been fully search optimized by Greg Boser, search engine optimization pioneer and industry expert. With automatic updates to the Genesis Framework, your code will always be up to date and fully optimized.
Best Practices Security
Any website can be vulnerable to those who want to exploit it for malicious reasons; WordPress sites are no exception. However, poorly maintained themes and plugins are usually the primary cause of these vulnerabilities. WordPress developer Mark Jaquith has worked with the StudioPress team to make sure the Genesis Framework has the best security possible and follows all WordPress industry standards.
Genesis Focuses on Site Speed
Nothing slows down a site like bloated code, but the Genesis framework focuses on maintaining cleaner and more lightweight code that keeps your site running. And web page load times are an essential part of the search engine rankings.
Genesis themes are built using HTML5. This is the new code standard, which will make your site compatible with future changes to the web. Additionally, it will ensure cross-browser compatibility. HTML5 makes your site mobile-friendly by being responsive, and it will improve your site’s ability to deliver audio and video.
Custom Widgets & Layout Options
Because the Genesis Framework has been widgetized beyond just the sidebar, custom widgets can be used on most any area of your site. Another great feature is that you can “mix and match” your layout. This means you can choose, via a radio button, any of the 6 layouts for each one of your individual pages or posts.